0397671008
Business Hotline
Official Statement

“MIXUE“ has not entrusted, authorized or licensed any individual, website, platform or company to engage in investment attraction and license promotion under the name of the “MIXUE” or “MIXUE MALAYSIA” brand. For information related to “MIXUE” or “MIXUE MALAYSIA”, please refer to the only official website: www.mixuemalaysia.com or my.snowking.cn and the only investment attraction and license hotline: 03-9767 1008.
“MIXUE” is a global beverage chain brand under MIXUE International Business Management Co., Ltd. (hereinafter referred to as “Our Company”), mainly operating fresh ice cream and tea drinks. Our Company is the exclusive right owner of relevant trademarks such as “MIXUE”. In response, Our Company hereby makes the following statements:
          1. Our Company only operates the “MIXUE” brand. In addition, any counterfeit brand similar to “MIXUE” or “MIXUE MALAYSIA” or any brand that adds prefixes and suffixes to “MIXUE” or “MIXUE MALAYSIA” or other fake brands claiming to operate under our company’s name, are not related to Our Company.
          2. The only official website of MIXUE MALAYSIA is www.mixuemalaysia.com or my.snowking.cn, and the only investment attraction and license hotline is 03-9767 1008. Additionally, Our Company has not commissioned any other third-party websites, platforms or companies to conduct investment attraction and promotion for the “MIXUE” brand. Our Company urges consumers and license customers to be vigilant, make rational judgments about various news and be wary of being deceived.
Our Company reserves the right to hold counterfeiters accountable for fraudulent investment attraction or diversion activities using the name “MIXUE” or “MIXUE MALAYSIA”. It is hereby declared!
          Mixue Malaysia Sdn. Bhd.
          1st March, 2024

Great taste, fair price, for everyone.
Founded in 1997, we’ve remained dedicated to delivering high-quality soft serve and tea beverages at prices everyone can afford.
We've committed to make great taste available to all and to shape the future of the global ice cream and tea industry, making it faster and better.
47500 +
47,500+ stores globally
13
13 countries worldwide
450 +
Malaysia stores
Kung Fu Lemonade
MIXUE Ice Cream
Strawberry Mi-Shake
Affogato Latte
Kung Fu Lemonade
Over 1 billion cups sold annually1
Made with carefully selected Eureka lemons
We’ve even secured entire lemon mountains just for you2
MIXUE Ice Cream
Freshly made ice cream
MIXUE bestseller since 2005
Fan favorite
Smooth, creamy texture
Rich, lingering flavor
Freshly made, love at first taste
Strawberry Mi-Shake
MIXUE original bestseller1
Blends ice cream with tea
Sparked the "shake" trend
Three goodies in one2
Shake before you drink
Freshly made ice cream and mellow tea fusion
With strawberry puree for that unique taste
Affogato Latte
Ice cream + coffee
Start your day with snow king coffee!
First-grade1 roasted coffee beans.
Kung Fu Lemonade
Over 1 billion cups sold annually1
Made with carefully selected Eureka lemons
We’ve even secured entire lemon mountains just for you2
MIXUE Ice Cream
Freshly made ice cream
MIXUE bestseller since 2005
Fan favorite
Smooth, creamy texture
Rich, lingering flavor
Freshly made, love at first taste
Strawberry Mi-Shake
MIXUE original bestseller1
Blends ice cream with tea
Sparked the "shake" trend
Three goodies in one2
Shake before you drink
Freshly made ice cream and mellow tea fusion
With strawberry puree for that unique taste
Affogato Latte
Ice cream + coffee
Start your day with snow king coffee!
First-grade1 roasted coffee beans.
Our Secret to Great Taste
Great Taste Begins at the Source*
View more
  • · MIXUE works with thousands of acres of farms
  • · All ingredients are authentic and of the best quality
  • · Fresh from the field, carefully selected
  • · 50,000 acres of partnered lemon orchards
  • · 20,000 acres of partnered tea plantations
  • · Great taste begins with great roots
  • · Great flavor starts with great ingredients
Fresh, Fresh, Fresh! -35°C Flash Freezing* to Lock in Freshness
View more
  • · Flash-freezing tunnel technology to lock in freshness
  • · Think of it as a conveyor belt with supercharged fridge power!
  • · Freshly made puree keeps its freshness locked in at -35°C
  • · Fast-frozen within 2-3 hours, preserving flavor
  • · Locks in nutrition and freshness
AI-Powered, Quality You Can Trust
View more
  • · MIXUE uses an MES* management system
  • · Every step of the process is monitored in real time
  • · Ingredients are tracked the moment they enter the warehouse
  • · Tagged with an ID, they can be scanned for full information
  • · AI-Powered monitoring ensures consistent, reliable quality
Fresh Puree From Real Fruits
View more
  • · From orchard to factory
  • · Every piece of fruit goes through a journey
  • · A huge "juicer" extracts sweet fruit puree
  • · Which is then packed and sealed with smart technology
  • · Flash freezing then locks in freshness
  • · Creating fresh puree from real fruits, naturally fresh
Premium Tea Leaves, Brewed the Traditional Way
View more
  • · Premium tea from high mountains
  • · Selected from China's renowned tea-growing regions
  • · Freshly picked, whole tea leaves
  • · Black, green, and oolong
  • · Crafted to preserve natural tea freshness
  • · Overseen by our carefully controlled production process
  • · Real tea leaves, brewed the traditional way
  • · Rich aroma in every cup
Join MlXUE and Start
Your Success Story
Learn more
Product Supply chain Investment promotion