MIXUE

Our History

Love to us is more than just a word - it’s the bond between us all. It’s the care bosses have for their team, and the warmth coworkers share.
It’s the kindness staff show customers, and the loyalty customers give back.
It’s strangers connecting over drinks, and the special ingredient MIXUE puts into every cup.

Since its release, our “I LOVE YOU, YOU LOVE ME, MIXUE Ice Cream & Tea” theme tune has hit over 9.5 billion views across social media. It has inspired fans worldwide to create their own versions in dozens of languages and share them online.

Our Strengths

Our brilliant R&D team always ensure our products are top-quality

Backed by the joint expertise of Daka International Food Co. and MIXUE's dedicated R&D centers, we combine:
✔ State-of-the-art production & testing facilities
✔ Cutting-edge food technology
✔ End-to-end franchise support
This way we ensure every franchise owner gets world-class products, service, and the tools to thrive.

Fully automated production facilities, ensuring premium quality right the way through

After 10+ years of strategic growth, we now operate:
✔5 massive production bases (670,000 m² total) – producing everything from sugar, dairy, and tea to coffee, fruit, grains, and specialty ingredients
✔1.43M-ton annual output of ingredients (as of Q3 2023)
✔Fully self-owned supply chain – our company-run warehouses and high-efficiency delivery network allow us to support more stores than anyone in the business

We are people-oriented, our service is first class

Delight those nearby. Attract those afar.
Filled with purpose. Customer-centered.
Every decision starts with our stores and the people they serve. We're not afraid to go the extra mile, so we constantly rework our products to make sure every customer feels heard.

Accelerating digital transformation to power smart growth. Building today, leading tomorrow

We’ve established a comprehensive Big Data Database and strengthened our IT infrastructure to provide franchisees with powerful, real-time operational support. By integrating intelligent systems, we’ve eliminated inefficiencies, giving stores faster access to critical information and smoother day-to-day management.

Our brilliant R&D team always ensure our products are top-quality

Fully automated production facilities, ensuring premium quality right the way through

We are people-oriented, our service is first class

Accelerating digital transformation to power smart growth. Building today, leading tomorrow

Our Culture

Our Mission

Strengthen our brand. Empower our partners.
Great taste, fair price, for everyone.

Our Vision

Stay simple, stay focused.
Build a respected brand that lasts for centuries.

Our Values

Honest people, genuine intentions, real ingredients.
No false promises, no cutting corners.

Integrity and Compliance

We enforce a strict ‘zero tolerance’ policy against corruption − regardless of cost or complexity. This principle is non-negotiable. We demand three things from every partner: top quality products, zero-corruption and efficient teamwork. This lets us stay true to our mission, and operate with transparency.

Report integrity violations and anti-corruption concerns to: mxjc@mxbc.com 

Report business conduct and ethical concerns to: beg@mxbc.com 

Join MIXUE

Build the future with us

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