Hey there, l'm Snow King! My scepter's made of ice cream, and my heart belongs to ice cream and tea.
Birthday
November 22nd
Personality
Honest, kind, passionate, innovative
Title
MIXUE's Chief Quality Officer and Global Brand Ambassador
Catch Phrase
"I LOVE YOUYOU LOVE ME, MIXUE ICE CREAM & TEA"
Hobbies
Singing, dancing, and dreaming up new ways to enjoy ice cream and tea
Snow King News
2018 Snow King is born!
2018
He officially becomes MIXUE's Chief Quality Officer and Global Brand Ambassador
2019 Our First Ice Cream Music Festival
2019
In 2019, Snow King has his big debut, hosting eight MIXUE Ice Cream Music Festivals in major cities including Zhengzhou, Chengdu, Wuhan, and Harbin.
2020 Official Snow King Merch First Released
2020
MIXUE official flagship store launched on e-commerce platforms, Snow King engages with customers and fans online for the first time!
2021 MIXUE's Theme Song Goes Viral Across the Internet
2021
Snow King's debut BGM, "I LOVE YOU, YOU LOVE ME, MIXUE Ice Cream & Tea" goes viral, hitting 9.5 billion views online1.
2023 Snow King Animation Series Launched
2023
Snow King's first animated series, "Snow King Has Arrived" premiers, winning the Jade Monkey Award for "Top 10 Most Commercially Valuable Short Animation" - while Snow King named in "Top 10 Most Valuable Animation IP."
2024 - Season 2, Snow King and the Magical Sandland, was officially released.
2025 Snow King Animation Launches Overseas
2025
In May 2025, the Snow King animated series is launched in five languages - Chinese, English, French, Portuguese, and Swahili. It airs on four major African TV channels, reaching audiences in 30+ African countries, and bringing sweet adventures to children across the continent.
At the same time, Snow King makes a global debut at the Cannes International Film Festival, sharing a unique Chinese story with the world.
2018 Snow King is born!
2018
He officially becomes MIXUE's Chief Quality Officer and Global Brand Ambassador
2019 Our First Ice Cream Music Festival
2019
In 2019, Snow King has his big debut, hosting eight MIXUE Ice Cream Music Festivals in major cities including Zhengzhou, Chengdu, Wuhan, and Harbin.
2020 Official Snow King Merch First Released
2020
MIXUE official flagship store launched on e-commerce platforms, Snow King engages with customers and fans online for the first time!
2021 MIXUE's Theme Song Goes Viral Across the Internet
2021
Snow King's debut BGM, "I LOVE YOU, YOU LOVE ME, MIXUE Ice Cream & Tea" goes viral, hitting 9.5 billion views online1.
2023 Snow King Animation Series Launched
2023
Snow King's first animated series, "Snow King Has Arrived" premiers, winning the Jade Monkey Award for "Top 10 Most Commercially Valuable Short Animation" - while Snow King named in "Top 10 Most Valuable Animation IP."
2024 - Season 2, Snow King and the Magical Sandland, was officially released.
2025 Snow King Animation Launches Overseas
2025
In May 2025, the Snow King animated series is launched in five languages - Chinese, English, French, Portuguese, and Swahili. It airs on four major African TV channels, reaching audiences in 30+ African countries, and bringing sweet adventures to children across the continent.
At the same time, Snow King makes a global debut at the Cannes International Film Festival, sharing a unique Chinese story with the world.
The Snow King Magic Shop continues to enhance the cultural and commercial value of Snow King, using merchandise to build emotional connections with our fans.
Since launching in 2019, we've stayed true to our original mission: bringing high-quality, affordable Snow King merchandise into every home.
It has steadily grown into MIXUE's second engine of growth, helping drive store revenue through licensed products, expanding product ranges, and meeting the diverse needs of our customers.
YOU LOVE ME, MIXUE ICE CREAM & TEA"
